Marshall has unveiled “KEEP LIVE MUSIC ALIVE” at Chengdu Eastern Suburb Memory, marking the brand’s first global music culture initiative and its first-ever physical exhibition in China. The event features a dedicated Jimi Hendrix exhibition, highlighting the legendary guitarist’s historic and enduring connection with Marshall. It also traces Marshall’s journey from its founding in London in 1962 through more than six decades alongside the evolution of live rock music. Five distinctive acts took the stage for an energetic lineup of live performances: Fayzz, Characterless (性格缺失), HYPER SLASH (超级斩), STOLEN (秘密行动), and Second Hand Rose (二手玫瑰). Fostering grassroots community connections across China, the event partnered with iconic livehouses and venues nationwide — including SCHOOL (Beijing), OKOK (Shanghai), VOX (Wuhan), and The Little Bar (Chengdu) — bringing regional music scenes together through curated flea markets, showcases, and community activations.
Marshall 全球首场大型音乐文化体验活动“守住现场（KEEP LIVE MUSIC ALIVE）”在成都东郊记忆举办，这是 Marshall 首次在中国开设线下展览。活动包含了 Jimi Hendrix 合作特展，呈现了这位传奇音乐人与 Marshall 长期的合作关系。同时也回溯了 Marshall 1962年从伦敦起步、陪伴摇滚现场发展六十余年的历程。现场有五组乐队带来风格各异的精彩现场：Fayzz、性格缺失、HYPER SLASH 超级斩、STOLEN 秘密行动以及二手玫瑰。活动也联动了全国的线下场地和社群：北京 SCHOOL、上海 OKOK、武汉 VOX、成都小酒馆等，通过市集、演出串联了不同城市的音乐文化。
「SOURCE：Brandstar Official WeChat Account / 品牌星球微信公众号」
CHINA NEXT-GEN MUSIC RADAR｜中国新世代音乐简报 