Category: The CULTURE ｜ 品牌合作

• THE CULTURE 品牌合作 – AUG. 2026 – MARSHALL X CHENGDU

  Marshall has unveiled “KEEP LIVE MUSIC ALIVE” at Chengdu Eastern Suburb Memory, marking the brand’s first global music culture initiative and its first-ever physical exhibition in China. The event features a dedicated Jimi Hendrix exhibition, highlighting the legendary guitarist’s historic and enduring connection with Marshall. It also traces Marshall’s journey from its founding in London in 1962 through more than six decades alongside the evolution of live rock music. Five distinctive acts took the stage for an energetic lineup of live performances: Fayzz, Characterless (性格缺失), HYPER SLASH (超级斩), STOLEN (秘密行动), and Second Hand Rose (二手玫瑰). Fostering grassroots community connections across China, the event partnered with iconic livehouses and venues nationwide — including SCHOOL (Beijing), OKOK (Shanghai), VOX (Wuhan), and The Little Bar (Chengdu) — bringing regional music scenes together through curated flea markets, showcases, and community activations.

  Marshall 全球首场大型音乐文化体验活动“守住现场（KEEP LIVE MUSIC ALIVE）”在成都东郊记忆举办，这是 Marshall 首次在中国开设线下展览。活动包含了 Jimi Hendrix 合作特展，呈现了这位传奇音乐人与 Marshall 长期的合作关系。同时也回溯了 Marshall 1962年从伦敦起步、陪伴摇滚现场发展六十余年的历程。现场有五组乐队带来风格各异的精彩现场：Fayzz、性格缺失、HYPER SLASH 超级斩、STOLEN 秘密行动以及二手玫瑰。活动也联动了全国的线下场地和社群：北京 SCHOOL、上海 OKOK、武汉 VOX、成都小酒馆等，通过市集、演出串联了不同城市的音乐文化。

  「SOURCE：Brandstar Official WeChat Account / 品牌星球微信公众号」

  

  2026.08.14

• THE CULTURE 品牌合作 – AUG. 2026 – SYSTEM X REDNOTE

  Red Note (小红书) is launching a seven-day, seven-night riverside party on the banks of the Huangpu River in Shanghai, China. In partnership with SYSTEM, Red Note has transformed a secret base into a surreal school setting featuring three electronic music stages: a roller-skating rink, a hidden dance club, and the principal’s surveillance room. Guests can follow three different sound-led routes, moving through 16 freely accessible areas, each designed around a different musical style. By day, the gates remain firmly closed; only after nightfall do the entrances briefly open. The secret base officially opens on August 14.

  小红书即将在中国上海的黄浦江边开启一场七天七夜的夜游派对。SYSTEM助力小红书，在一所变身为学校的秘密基地里，把旱冰场、秘密舞厅与校长监控室化为三个电子舞台。在三条不同的探索路径上循声前行，经过16个可以自由探索的区域，进入到不同音乐风格的空间。白天，大门始终紧闭，只有夜幕降临，入口才会短暂打开。8月14日起，秘密基地正式开启。

  「SOURCE：SYSTEM Official WeChat Account / 系统微信公众号」

  

  

  

  2026.08.12

• THE CULTURE 品牌合作 – JUL. 2026 – JUMP GOAT X FENDER

  Hailing from Xi’an, China, post-punk band Jump Goat has been featured as the second artist in the second season of Fender Boost. In their feature video, the band discusses the creation of their new album “Waiting for Spring in Spring” and shares how Fender instruments contribute to their distinctive sonic identity. Rather than pursuing flawless perfection on stage, they seek a deeper connection with audiences through the raw and unfiltered energy of their live performances. Currently signed to Flowing Water, Jump Goat will embark on their first-ever tour this August.

  来自中国陕西西安的后朋克乐队跳山羊成为了第二届 Fender Boost 的第二支入选乐队，登上“纷面人物”。他们在视频里分享了新专辑《在春天等待春天》的创作以及使用 Fender 构建音乐性格的理念。他们没有追求舞台上的完美，渴望在粗糙与真实的碰撞中与乐迷建立深刻的默契。目前他们签约在厂牌Flowing Water活水，接下来的八月，跳山羊的首次巡演即将开启。

  「SOURCE：Flowering Water Official WeChat Account / 活水微信公众号」

  

  2026.07.26

• All About Crust Records

  CRUST RECORDS is not a traditional record label. We do not sign artists. Based in Shanghai, China, we document and explore China’s urban youth culture and independent music scene. Combining cultural observation, industry research, and local expertise, we provide global music professionals with curated insights and consulting services to better understand China’s next-generation music ecosystem. Founded by Roxy, who brings over 20 years of experience in the music industry, CRUST RECORDS draws on deep expertise in artist development, music marketing, and international collaboration. Roxy has worked closely with global music companies and organizations including 88rising and Split Works, supporting artists and festivals in expanding their reach and building connections between China and the global music community. Reach out to us via  roxy@crustrecords.com

  CRUST RECORDS 开壳唱片，不是一个传统的音乐厂牌，不签音乐人。我们扎根在中国上海，深度关注城市青年文化和独立音乐场景，为音乐业内人士提供中国新世代音乐场景全面且深度的咨询服务。CRUST RECORDS 的主理人 Roxy 长期深耕音乐人发展、音乐营销以及国际音乐交流领域。曾与包括 88rising、Split Works 在内的国际音乐机构长期合作，协助音乐人与音乐节拓展影响力，推动中国音乐与全球音乐之间的交流与连接。合作联络：roxy@crustrecords.com

  

  2026.07.23